IBM’s Smarter Planet team has recently released an ad on IBM’s involvement in data analysis at a local Toronto Children’s Hospital. Real, volunteered, patient data was used to create the data visualizations depicted in this spot. Through data analysis, doctors can identify danger signs and make intelligent decisions to prevent life-threatening infections.
As a new daddy, this really makes me feel proud and secure knowing that we are at a stage in our research where we can proactively analyze patterns to prevent life threatening diseases.
Once a year, the President gives a State of the Union. Since there is no president of the internet, JESS3 handled the job of showing just how large these interwebs have become. You might ask “What part do I play?” How many emails did you write yesterday? 10? 20? 100? Those contributed to the 247 billion sent daily. Of those 200 billion were spam.
Write a blog? You have something in common with 126 million people.
Twitter savvy? There is no way you could keep up with the 27.3 million tweets posted every day.
How many online videos do you watch per month? Americans average 182.
Bernie Madoff. Stanford Financial. Enron. Tiger Woods. Governor Mark Sanford. Unfortunately the list goes on and on. People and companies who lost their moral compass.
Leaders of high character are desperately needed today. Employees want to follow leaders of character. Customers want to buy from companies and brands of character. They want honesty, not half-truths. They seek integrity, not situational ethics. They want to be treated with respect, not abused or ignored.
Recently I participated in an awards program. The Nine Core Values Awards were presented to members of our community who represented one of the nine core values we try to teach and model for the youth in the program. These values are honesty, integrity, responsibility, courtesy, respect, sportsmanship, perseverance, confidence and judgment. If these values are worthy to model for our kids, they are also worthy to model for our teams. As I look at companies today that are embroiled in public relations nightmares, I’d argue it is because they failed on one of these nine values.
Marketing leaders, who in many cases are their companies’ chief brand ambassadors, must be people of character if their brands are going to be. Character is one of the few things that can be assessed in a binary way. We either live with integrity or we don’t. We treat all people with courtesy or we don’t. We act responsibly or we don’t. These are high standards to live up to, but these are the standards that distinguish a great leader from the pack. How are we doing?
In case you missed the superbowl ads, here are all of them! Too much of a resemblance between an old Lotus Foundations ad that I had launched in Dec 2008 and Bud Light’s Asteroid Ad.
Which one is your favorite this year? I liked the Audi TDI one.
I’ll keep it short and sweet. This evening, I noticed the package in a private beta FTP site, was eager to get the news. I have just been informed that IBM Lotus Symphony’s latest beta 3 is out! It just opened up. Grab it ASAP!
IBM Lotus Symphony 3 public beta is an open, free of [...]
Many companies now include a Facebook or Twitter URL in their television commercials. Almost every cell phone provider now touts Facebook and/or Twitter connectivity in their TV spots.
This playful commercial compares sharing pieces of Dentyne gum to sending and receiving friend requests on Facebook. They wrap it up up with “Dentyne: 60 connections in every [...]
As I work through the post-conference madness, I pondered about your feelings about the Lotusphere 2010. What did you like about it? And what you didn’t?
Did you notice the subtle changes this year? From live-open twitter showcases to up and close with the executives. The fact that seniors were eager to listen to the [...]
Lotus Knows how to help you tell your story.
I’ve spoken with few of the bloggers about this already, this is your chance to create your own lotusphere story. Share the moments and get a free hardcopied book mailed to you.
We’ve made the storyboard – just add your words, photos and video clips to make it [...]
Ok this is uber cool, IBM Software AVP is inviting folks to try out their live mobile scavenger hunt today from 4:30pm to 6.00pm at the Dolphin Hotel.
During the game, clues, hints and challenges are sent to your mobile phone as you explore Lotusphere labs, pedestals, and lounges. Clues are delivered to mobile phones using [...]
Bilal Jaffery, an IBM Marketing Manager specializes in Social Media, Web Marketing and Search Engine Optimization. Currently leading IBM Lotus Social Media Strategy. Currently residing in Toronto, Canada.
